H&M’s grown up and more sophisticated sister store, COS, opens its first Western Canada location in Gastown at 12pm today. The name is an acronym for “Collection of Style.” This is the brand’s fourth Canadian store, following Toronto (Bloor Street and Yorkdale) and Montreal openings since 2015.
The 3,024 square foot store is located in the former Zinette Interiors space next to local boutiques Orling & Wu and Nicole Bridger. It’s located in a heritage building from 1911 and restored to preserve its original features while reflecting the clean lines and natural elements of the brand. The interiors features a steel railing hanging system that acts as clothing rack and “archways” (see image below) while compartmentalizing clothing into what COS calls ‘stories’ to facilitate shopping. COS also pays a nod to BC with Douglas Fir flooring.
Spring/Summer 2017 is the store’s first feature collection. The style of clothing is modern, feminine, simple, and effortless. In a nutshell, it’s perfect for minimalists, or if you’re looking for basics as the clothing comes mainly in solid colours (sand, indigo, mustard, black and white) and the most graphic print you’ll find is stripes or laid-back florals.
The only time I tried on COS clothing was in New York in 2015, before it arrived in Canada. I thought the skirt was really well made (read: much nicer than H&M and at a much higher price point). It would have been a great piece for office attire, but instead, I spent my shopping dollars on a cast-iron grill. That’s what happens when you start saving for a mortgage. Anyway, we’ll check out COS in the near future and see how our West Coast market reacts.
Images provided by COS.