Inaugural Vancouver Indigenous Fashion Week Launches July 26th

July 26th – 29th Vancouver will have its first-ever Vancouver Indigenous Fashion Week at the Queen Elizabeth Theatre.

VIFW aims to connect Canadians of all ethnicities with Indigenous artists and designers. Founder Joleen Mitton intention for VIFW is to bring global recognition of Indigenous creatives through fashion shows, art and cultural events while also shedding a light on First Nations groups and their rich and vivid history.

“If you like Indigenous esthetic, buy it from those who create it and live it.”

The first of its kind in Vancouver, VIFW also provides an outlet for Indigenous creators who are used to seeing their work appropriated by others. Big name brands often cash in on imitative Native designs, yet Native designers are seemingly never featured in the media. With celebrities wearing headdresses to Coachella it’s becoming harder and harder for youths to differentiate between cultural appropriation and cultural appreciation, but Mitton hopes to make the difference clear.

A former model turned community worker, Mitton has worked with indigenous kids in foster care since 2008 and was disheartened to see that they felt like there were no aboriginal role models in the media. Going back to her fashion roots, she has worked with a superstar team and impressive list of designers while partnered with some of the biggest local business to turn VIFW into a reality.

“Culture saves lives.”

Showcasing collections from fashion designers and models from across Canada this event is broken up into four days filled with fashion shows, musical performances, storytelling and immersive Indigenous art installations.

Showcasing collections from Indigenous fashion designers and models from across Canada. Two shows each day, 5-10pm performing musicians, storytellers, hosts and immersive Indigenous art installations.

Extremely noteworthy and guaranteed to be one of the most heartbreakingly captivating nights will be July 28th The Red Dress Event. Friday marks the only night with a dress code that is simple, yet powerful. Wear red to honour and to bring attention to Canada’s missing and murdered Indigenous women.

This event is free to attend providing that you register on Eventbrite and arrive in a timely manner.

Style Sheet

  • Dates | July 26 – 29th, 2017
  • Time | 5 – 10pm
  • Location | Queen Elizabeth Theatre
  • Tickets | Free! Register at Eventbrite
  • Note | Be sure to check out the Red Dress Event on July 28th

Vicki Duong


Vicki Duong is a self-proclaimed multifaceted fashion hustler. Since moving to Vancouver in 2013 she has styled editorial shoots, costumed for film and television, worked in fashion distribution and wholesaling and wardrobed for world tours. When it comes to shopping she keeps the planet and its inhabitants in mind by purchasing sustainable, ethically produced, or second-hand whenever possible.

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